Corporate Identity Design
We create a thoughtful corporate identity – a comprehensive visual communication system that seamlessly integrates into all aspects of business and creates a cohesive brand image. This fosters an emotional connection with the target audience and ensures consistency at all levels of interaction: from business cards and marketing materials to websites and packaging.
Our Experience
Over the past 10+ years, we have developed identity designs for startups, marketing agencies, space companies, and umbrella brands, tackling the unique challenges of each project.
Creating corporate styles for startups has taught us to work with dynamic businesses where changes are constant. We’ve learned to build scalability and adaptability into the design so that the identity can expand with the company.
Working with marketing agencies has helped us understand that corporate identity is not just a set of visual elements but a way of conveying ideas. Every element of the identity must work to shape the brand’s perception, define its character, and evoke the right emotions in the target audience.
Umbrella brands, which unite several companies under a single visual style, presented a challenge that shaped a new level of expertise. We’ve learned how to create an identity that works on multiple levels – providing a unified style for the main brand while preserving the identity of each sub-brand.
We offer:
Research and Strategy Development
- Defining key messages and brand values.
- Studying the target audience and their visual preferences.
- Developing the core concept for the corporate style.
Visual Identity Design
- Logo (color, monochrome, and inverted versions)
- Corporate colors (palette and rules for using colors in brand materials)
- Typography (font selection, balance between headings and text blocks)
- Graphic elements and patterns (unique icons, graphics, visual symbols)
- Style for photos and illustrations
Corporate Materials Design
- Office and presentation materials (business cards, letterheads, presentations, commercial proposals, branded reports)
- Digital identity (website design, email layouts, banners, social media profile and content design)
- Advertising and marketing materials (flyers, brochures, catalogs, banners, exhibition booth designs, branded packaging)
- Corporate merchandise and interior design (design of branded products, office space design, signage, posters)
To ensure your corporate style remains consistent in the future, we develop a guideline that includes:
- A description of the brand concept and its visual style
- Clear rules for using the logo, colors, fonts, and graphic elements
- Examples of applying the style in print and digital materials
This is a reliable document that will help your team and partners use the corporate identity correctly and effectively.